Privacy Policy

Last Updated: May 10, 2026

Amplo Labs ("we," "us," or "our") is committed to protecting the privacy of our clients, website visitors, and the individuals whose data we process. This Privacy Policy explains how we collect, use, and safeguard information when you visit https://amplolabs.com/ or utilize our AI automation services.

ROLES AND RESPONSIBILITIES Amplo Labs as a Data Controller: We act as a Controller for the information we collect directly from you (e.g., when you book a call or fill out a contact form on our website). Amplo Labs as a Data Processor: When we perform services like Database Reactivation (DBR) for your business, we act as a Processor of the lead data you provide. In this capacity, we process data solely according to your instructions and the terms of our service agreement.

INFORMATION WE COLLECT We may collect and process the following types of information:

Contact Information: Name, email address, phone number, and business details.

Client-Provided Data: Lead lists, customer names, and contact history uploaded to our systems for automation purposes.

Technical Data: IP address, browser type, and usage data collected via cookies and similar tracking technologies to improve our website performance.

Communication Records: Transcripts and logs of interactions between our AI systems and prospective leads.

HOW WE USE YOUR INFORMATION We use the information collected to:

Provide and maintain our AI automation services.

Qualify and nurture leads on behalf of our clients.

Analyse website performance and Revenue Calculator usage.

Communicate with you regarding service updates, strategy calls, or marketing.

Ensure compliance with telecommunications regulations.

WEBSITE ENQUIRIES AND MARKETING COMMUNICATIONS By submitting your details through any form on our website, you acknowledge that Amplo Labs may contact you for business and marketing purposes, including follow-up calls, emails, or SMS messages relating to our services. You can opt out of these communications at any time by replying STOP to any SMS, clicking the unsubscribe link in any email, or contacting us directly at [email protected]. We will always honour opt-out requests promptly and will never share your details with third parties for their own marketing purposes.

DATA SHARING AND DISCLOSURE We do not sell your data. We may share information only in the following circumstances:

Service Providers: With trusted third-party vendors who provide infrastructure, SMS/Email delivery, and CRM integrations (e.g., Twilio, AWS).

Legal Requirements: If required by law, subpoena, or to protect the safety and rights of Amplo Labs and its users.

Business Transfers: In the event of a merger, sale, or acquisition, your data may be transferred as a business asset.

DATA SECURITY We implement industry-standard security measures to protect data from unauthorized access, alteration, or disclosure. This includes encryption of data at rest and in transit. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

COOKIES AND TRACKING Our website uses cookies to enhance user experience and analyse traffic. You can choose to disable cookies through your browser settings, though this may affect the functionality of certain website features (like our Revenue Calculator).

YOUR DATA RIGHTS Depending on your location, you may have the following rights:

Access/Correction: The right to request a copy of your data or correct inaccuracies.

Deletion: The right to request that we erase your personal data under certain conditions.

Opt-Out: The right to unsubscribe from marketing communications at any time.

Lead Rights: If your data was provided to us by one of our clients, you should contact that client directly to exercise your data rights.

SMS AND AUTOMATED COMMUNICATION By engaging our services, clients acknowledge that our AI systems will send messages to their leads. We include "STOP" or "Opt-Out" functionality in these automated sequences to ensure compliance with mobile messaging standards and UK telecommunications regulations.

CHANGES TO THIS POLICY We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

CONTACT US If you have questions about this Privacy Policy or our data practices, please contact us at: Email: [email protected] Website: https://amplolabs.com/contact/